Tag: Financial Services
Building Representation and Openness in Financial Services with Melissa Reaktenwalt (Ep. 7)

Building Representation and Openness in Financial Services with Melissa Reaktenwalt (Ep. 7)

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Representation in financial services isn’t just about numbers. It’s about visibility, mentorship, and meaningful change.

In this episode, Andrew Evans talks with Melissa Reaktenwalt, MBA, CSRIC™, AIF®, Founder and CEO of EViE Financial Group, about her mission to bring more diversity and authenticity into the advisory space. Melissa shares how intentional visibility, openness to new talent, and personal practices for balance have shaped her firm and her life.

What to expect in this episode:

  • Melissa’s intentional efforts to create representation by showing up on stages, conferences, and podcasts
  • Why openness is key when bringing in younger talent and new voices into firms
  • The challenges smaller and younger firms face compared to “OG” legacy firms
  • The ongoing push for diversity, equity, and inclusion in financial services and why awareness isn’t enough
  • How Melissa balances leadership with personal wellbeing through intentional rest, rage runs, and trusting her team
  • And more!

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About Our Guest: 

As the Founder and CEO of EViE Financial Group, Melissa Reaktenwalt leverages nearly 20 years of experience in financial services along with credentials as a Chartered SRI Counselor (CSRIC™) and an Accredited Investment Fiduciary (AIF®) to help individuals and small businesses achieve financial wellness and sustainability. She specializes in socially responsible investing (SRI), aligning clients’ values and goals with their investment strategies and decisions, as well as whole-self financial planning.

Melissa is passionate about empowering clients with actionable education and guidance on managing their investments, planning for their financial future, and reaching meaningful milestones. She frequently shares her insights through public speaking, educational workshops, and writing, covering topics such as financial planning, wealth literacy, business ownership, firm growth, marketing, and diversity, equity, and inclusion (DEI).

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Lindsay Evans on Building Products People Actually Want (Ep. 2)

Lindsay Evans on Building Products People Actually Want (Ep. 2)

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Do your products solve real problems or are they just shiny distractions?

Lindsay Grace Evans, VP of Product at Kare Technologies, joins her husband and host Andrew Evans to unpack what it takes to create meaningful products and services.

They explore how curiosity, transparency, and intentional iteration lead to better outcomes for both businesses and their clients.

This episode is a must-listen for anyone trying to shift from good intentions to outstanding impact.

Key Takeaways:

  • The importance of understanding the deeper “why” behind what customers say they want
  • How product design should focus on outcomes and emotional impact, not just functional features
  • The role of failure, iteration, and curiosity in building better products and services
  • How oversaturation and complexity (especially in fintech) dilute effectiveness and client satisfaction
  • How advisors and companies can engage users meaningfully through dialogue, not just surveys
  • And more!

Connect with Rossby Financial: 

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Connect with Lindsay Grace Evans: 

About our Guest: 

Lindsay Grace Evans is a passionate product leader dedicated to enhancing the user experience and expanding access to care for older adults. Growing up surrounded by grandparents and great-grandparents, she developed a deep sense of empathy, patience, and a drive to solve complex problems,  values that continue to shape her approach to leadership and innovation. Combining this personal connection with her expertise in product strategy, she is committed to delivering innovative, data-driven solutions that improve the quality of life for seniors, caregivers, and care teams alike. She believes the most impactful products stem from a balance of quantitative insights and deep human understanding, ensuring that technology not only solves problems but also reflects the needs, dignity, and experiences of the people it serves.

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Redefining Financial Services with Andrew Evans (Ep. 1)

Redefining Financial Services with Andrew Evans (Ep. 1)

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Is your firm doing too much and delivering too little?

In this first episode, Andrew Evans kicks off The Outstanding Shift by sharing his refreshingly honest views on the financial services industry, his bold approach to building Rossby Financial, and the power of focusing on “less but better.” He also reflects on cultural icons and what it truly takes to become “outstanding.”

Andrew discusses:

  • Why he left the traditional firm model to build a streamlined RIA that avoids conflicts of interest
  • The creation of ROffice: an on-demand support platform for advisors needing help only when they need it
  • His belief in “less but better,” drawing inspiration from essentialism to eliminate unnecessary tools, costs, and systems
  • Using business growth as a platform to develop the next generation, especially those overlooked in big firms
  • Why embracing AI is no longer optional for financial professionals aiming to stay relevant
  • And more!

Resources:

Connect with Rossby Financial: 

Connect with Andrew Evans: 

About Andrew Evans:

Andrew Evans is CEO of Rossby Financial. As the head of this organization, Andrew’s daily activities range from advisor/client engagement to paying the internet bill. With a solid background in field development and a love of technology, Andrew builds Rossby’s advisor experience to never outgrow the industry with the help of the amazing people around him.

Prior to Rossby, Andrew served as Executive Vice President of TAG Advisors and a Securities Principal of Cambridge Investment Research. Andrew served in various roles with Waddell & Reed, Raymond James & Associates, Merrill Lynch, and Charles Schwab & Co. He received his Masters of Business Administration from Indiana University of Pennsylvania and has completed the Executive Certificate in Financial Planning from Duquesne University. Andrew received a BFA in Communications from Ohio Northern University. Andrew is on the Technology Council for Cambridge and actively participates in industry technology events. Andrew and his family are residents of Melbourne, FL.

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